Home Editors' Pick Ulta Beauty Halloween Sale – What to Buy

Ulta Beauty Halloween Sale – What to Buy

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The start of October means that it’s time for the annual Ulta Beauty Halloween Sale! This isn’t your average beauty sale, though – it’s the perfect opportunity to get rid of those unwanted beauty products you’ve accumulated over the years, and stock up on everything from makeup to skincare to hair products with discounts of up to 70% off. While there are tons of different products available during this sale, I’ve put together a list of my top 15 picks below; these are great deals on products you might not want to pass up!


Save on Palettes

If you're looking for a way to splurge on makeup, Ulta has some great deals. The store is offering up to 50% off on select items and they have a ton of palettes that are worth checking out. From indie brands like Morphe, Huda Beauty, and ColourPop, Ulta has been stepping up its game. There are also tons of products from high-end brands like Urban Decay and Too Faced that are discounted too. If you're in the market for new makeup brushes or accessories, be sure to check out the sale as well! You can find everything from eyelash curlers to eyebrow kits at an affordable price with this one-day event.


Save on Eyeshadows

Dry your eyes and save money on Ulta's ultra Licious Ulta Beauty Halloween Sale. Shop now for the best selection of makeup, skincare, hair care products, and more! Makeup enthusiasts who need an eyecatcher should snag Anastasia Beverly Hills Modern Renaissance Palette ($59). Your lashes will be begging for Tarte Double Take Eyeliner ($16) and Marc Jacobs Velvet Noir Mascara ($25). A go-to hair product is Alterna Caviar Anti-Aging Replenishing Moisture Shampoo ($20), while a must-have serum is Murad Essential-C Day Moisture SPF 30 ($55). Whether you want to hydrate or make waves, see what else our Ulta Beauty Halloween Sale has in store for you with 25% off prestige brands like Tarte cosmetics and marc jacobs beauty.


Save on Mascaras

If you're looking for a new mascara, Ulta has some great deals this week. They have the L'Oreal Paris Voluminous Mascara Waterproof in Carbon Black on sale for $7.99, which is a 75% off savings. It's an average mascara that doesn't clump or flake and it comes off easily when you want it to. Plus, it lasts all day without reapplying. I'm also trying out the NYX Professional Makeup Scandal Eyes Mascara in Disguise at $6.99, which is 76% off and so far I like it a lot better than my regular mascara! The formula is nice and wet, but not too wet that it drips everywhere. The wand applies nicely onto lashes with no clumping or flakes whatsoever.

The Lash Wand by Eylure in the shade natural brown, 12 individual lashes are on sale for $5.97 which is 50% off. I haven't tried them yet but they seem to be pretty good quality from what I can tell from pictures online and from reviews from other people who have tried them out before me!


Save on Primers

Primer is so important for your makeup look. It helps your skin look smoother, reduces the appearance of pores, and it will help your makeup last longer. But you don't want to buy a primer from anywhere other than Ulta because they have all the best deals. They have high-end brands like Tarte, Smashbox, Too Faced, and more at discounted prices. All of their primers are under $25 and there are options for every type of skin type. Their foundation primers come in several formulas, such as liquid or cream to suit your specific needs. You can also find eye primers here, as well as face powders that are good for setting up makeup or touch-ups throughout the day without caking up on the face. Whatever your need, there's an Ulta Beauty deal waiting just for you!


Save on Brushes

Brushes are a staple in any makeup enthusiast's collection. Whether you're looking for a foundation, blush, bronzer, or eye shadow brushes, Ulta Beauty has them all. Stock up on your favorites during the Ulta Beauty Halloween Sale and save up to 40% off! Plus get free shipping on orders $25+ with code HALLOWEEN. There’s no better time than now to make sure you have everything you need to create those perfect fall looks.

Ulta Beauty is open until 9 PM ET tonight (Oct 27) so hurry over before these deals disappear! Save up to 20% on Skin Care: All skin types need love during winter months and that includes your complexion. The Ulta Beauty Halloween Sale includes some of our most loved products at deep discounts, including Tarte Shape Tape Concealer which can be yours for just $11.50 (originally $24). Treat yourself to one of these beloved products from brands like Neutrogena, Garnier, and Clean & Clear this weekend only. Not ready for winter?


Save On Lash Curlers


Lash curlers are a great way to give your lashes an instant and dramatic lift. Lash curlers come in many shapes and sizes, but they all work the same way. To use a lash curler, hold it up against the end of your lashes and then move it back towards your eyebrow, pressing down gently on the lashes as you go. This will curl them upwards. For more intense-looking lashes, repeat this process with multiple sets of lashes. After using a lash curler for a few seconds, look into the mirror to see if any glue has seeped onto your eyelid. If so, clean it off with an eye makeup remover wipe or q-tip before applying mascara. Curling is just one technique that can help you create beautifully shaped eyes when wearing eye makeup.


Mask time!!

Hi guys! It's that time of year again. Time for the Ulta Beauty Halloween Sale. I am going to break down what you need in your cart and what you don't. Here are my picks:

1) Tarte Shape Tape Concealer in Light-Medium ($27)

I love this concealer because it covers up my dark circles like a charm and is long-lasting, too. It is a little pricey, but it is worth it if you want something high-quality. Plus, there are tons of dupes out there if you can't afford this one.

2) NYX Pore Filler Primer ($14)

This primer helps your makeup stay on longer and makes your skin feel smooth without being too heavy or oily. You only need a tiny bit so it lasts a while. You may have seen this primer in YouTube videos before as well since many beauty gurus use it as their go-to product.

3) Kat Von D Lock-It Foundation ($35).

Okay, I'll admit it–I'm addicted to the foundation. I have been trying different ones for a while now and always come back to this one from Kat Von D–it doesn't make me breakout (so important!), doesn't dry out my skin, and has amazing coverage with just one layer so less is more which means more money saved (hooray!).

4) Anastasia Beverly Hills Glow Kit ($45).

The perfect kit for someone who wants to try contouring but doesn't know where to start!


Save on Lipsticks


This October, it's all about lipsticks! Ulta has a ton of different options from matte to glossy and long-wearing. And there are so many brands, including Kat Von D, Jeffree Star Cosmetics, Makeup Revolution, and more. The most popular picks right now are the Too Faced Melted Matte Lipstick line, which is available in 20 different shades. For those who prefer a glossier look with less staying power, try out the Huda Beauty Lip Contour and Highlight Kit or the new Kylie Jenner Glosses. Add in some beautiful eyeshadows from brands like Anastasia Beverly Hills or Morphe Brushes and you're all set for your spooky festivities this fall!


Waterproof Mascara and False Lashes are a yes!

I can't believe I'm a grown woman and I still get excited about makeup. It's not just for teenagers anymore! As an adult, you know what works best on your skin and you have the money to buy the more expensive stuff. One thing that I recommend is getting some waterproof mascara. You're going to want something that doesn't smudge or transfer onto your pillowcase after a long night out. The other makeup item that I swear by is false eyelashes. They just make my eyes look so much bigger and more awake.



The Ulta Beauty Halloween Sale is a perfect opportunity for beauty lovers to stock up on some of their favorite products. From foundation to mascara, and even skincare, there's something for everyone. One product that I absolutely love is the Makeup Revolution Mattifying Primer in Green Tea. It's great for any skin type and leaves your makeup looking flawless! So grab these steals before they're gone!

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