Superdry is known for its fusion of retro Americana style, Japanese-inspired artwork, and top-quality materials. Whether you're wearing a Superdry jacket, coat, or swimsuit, you want to take good care of it so that it keeps looking and feeling great and performing at its best. By following good cleaning and care habits, you can keep your Superdry must-haves in tip-top shape and make them last longer. Here's an in-depth, easy-to-understand guide to caring for your Superdry clothes and accessories. 

Read the Care Labels First

Do not do anything without reading the care label in your Superdry item. The care label gives special advice according to the special material and finishes employed. Without heeding these instructions, your item may shrink, fade, or get water-resistant coatings and decorations damaged.

Washing Superdry Jackets and Coats

Superdry jackets and coats are built to last, but a poor wash will shorten their life. Here's how to look after them:

Machine Washing

Gently machine wash in cold water using a mild detergent. Hot water shrinks or lightens the material and ruins special coatings.

Steer clear of fabric softener- it can inhibit water-repellent finishes and compromise breathability.

For zipped, buttoned, or trimmed jackets, put them in a cloth wash bag to avoid snagging.

Don't overcrowd the washing machine; provide a coat room to move around.

Hand Washing

Clean surface stains from a damp cloth prior to washing.

Clear out all pockets and zip zippers up.

Fill a basin with lukewarm water and add a small quantity of mild detergent.

Soak the jacket, pressing it firmly to allow penetration of the detergent.

Let it soak for a minimum of 15 minutes, then wash thoroughly until water runs clear.

In the case of down jackets, after washing, tumble dry on dryer balls or tennis balls to regain fluffiness.

Never tumble dry regular jackets or coats; air dry on a good hanger in a well-ventilated area, out of direct sunlight or heat sources.

For down jackets, low-heat tumble drying with dryer balls is suggested to preserve loft.

Spot Cleaning and Frequency

Don't wash your coat after every wear. Spot clean minor stains with a damp cloth and only wash when truly necessary to preserve color and shape.

Treat stains immediately by blotting, never rub, as this can push the stain deeper.

Caring for Superdry Swimsuits

Swimwear requires special attention due to exposure to chlorine, salt, and sunscreen.

After Each Use

Rinse your swimsuit thoroughly in cool water immediately after swimming to remove chlorine, salt, and sunscreen residues.

Never leave a damp swimsuit rolled up in your bag; this encourages bacteria and odors.

Hand Washing

Fill a basin with cool water and add a small amount of gentle detergent.

Submerge the swimsuit and gently agitate the water, avoiding twisting or wringing.

Soak in warm, soapy water for 20 minutes, then rinse well until soap is completely removed.

Remove excess water gently without wringing or twisting.

Drying

Allow the swimsuit to air dry flat on a towel. Never put it in the dryer or hang in direct sunlight because heat and UV light can break down elastic fibers and lead to fading.

Handling Delicate Fabrics and Special Features

Superdry tends to employ technical materials, faux leather, and decorations that require special care.

Delicate Materials

For wool, down, or highly detailed jackets, professional dry cleaning is recommended to prevent shrinkage or damage.

Clean spot linings and inspect for snags or tears frequently. Fix minor problems early to avoid further damage.

Leather and Faux Leather

Treat clean leather trim with a damp, soft cloth. Condition genuine leather with a leather conditioner to stay supple and avoid cracking.

Use cleaners for synthetic surfaces on faux leather.

Waterproofing

On water-repellent jacket or coat, skip harsh detergent and fabric softeners. Regularly reapply the appropriate waterproofing spray to sustain performance.

Tips on Storage for Longevity

Careful storage is as critical as cleaning.

Hang coats and jackets on padded or heavy-duty hangers to keep their shape.

Keep it in a dry, cool place that is not directly exposed to sunlight or humidity.

For long-term storage, store in garment bags to keep dust and pests away.

Never store wet clothes- see that everything is thoroughly dry to avoid mildew.

Other Tips for Day-to-Day Care

Avoid Over-Washing: Washing frequently weakens fabric fibers and surface coatings. Wash only when really needed.

Gentle Detergents Only: Technical materials and finishes are weakened by strong chemicals.

Save Embellishments: Wash garments inside out and use laundry bags on garments with zippers, snaps, or prints.

Freshen up Between Washes: Apply fabric fresheners moderately and air dry garments to preserve freshness without excess washing.

Don't Wear in Harsh Conditions: Excessive exposure to harsh conditions can speed up wear. If your gear becomes wet or muddy, wash and dry it as quickly as possible.

Frequently Asked Questions

Can I dry my Superdry coat in the dryer?

A: No, except for down jackets (with dryer balls on low heat). For all others, air dry on a hanger to prevent fabric damage.

How frequently do I wash my Superdry jacket or coat?

A: When needed. Clean small spots and wash if they are clearly dirty or when exposed to powerful odors.

What do I do if my Superdry equipment receives a stubborn stain?

A: Dab blot stains with a damp cloth right away. For stubborn stains, apply a gentle stain remover that is safe for the fabric, or have the item cleaned professionally by a professional cleaner.

Conclusion: 

Caring for your Superdry gear doesn't need to be complicated. By following these easy, expert-backed steps- reading care labels, washing gently, drying properly, and storing thoughtfully'll keep your jackets, coats, and swimwear looking and performing their best for seasons to come. Remember, a little extra attention goes a long way in preserving the quality and style Superdry is known for. Happy wearing!